- President of Upper
Serangoon
& First Toa Payoh Secondary Schools' Entrepreneurship club from
2002 - 2004.
- Constructed
her own entrepreneurship leadership training programme.
- Entrepreneurship
consultant for Evergreen Secondary School and First Toa Payoh Secondary
School.
- Owned
her first events business - Moods Management at the age of 17.
- Founder
of Flea-a-Lot, Highlifesg.com and Heyday
Tay Joo Ann, who graduates this year (2008), can be described as a quite achiever.
While
doing her Temasek Polytechnic diploma, the young entrepreneur founded
Moods Management, an event management and modelling agency.
Moods
has built up an impressive database of over 200 girls, ranging from
promoters, talents and models. About a third of them are polytechnic
student who are able to take on assignments due to their flexible
timetables.Joo Ann, who plans to go full-time running the agency, aims
to be the biggest player in trade.
Her inspiration is her mum who manages three separate Businesses.
Joo
Ann's foray into business began with selling imported items on websites
such as eBay and Yahoo! Auction. Later, she set up an online shop
selling her own handmade jewellery. She also sold her wares on a rented
pushcart on campus.
She stumbled on the model agency busing idea after a friend had charged her a referral fee for a one-time modelling job.
One
of her most challenging and lucrative project was the Super Import
Nights held at Changi Expo in November 2007. Moods provided models and
outfit design services to MBMotors Performance which had the biggest
booth at the event.
Joo Ann's other clients include
big industry names such as Cannery. Tiger [Asia Pacific Breweries),
Gatsby, Lucido-L, Sony Wakman, Sony Vaio and Singtel.
Looking
ahead, the altruistic Communications & Media Management (CMM)
student wants to be a mentor to other young student entrepreneurs. As
for her own business, she wants Moods to have a stronger positioning in
the fashion trade overseas.
Her agency has come up
with its own catalog shop to sell apparels and plans to direct you-tube
videos and explore new media & broadcast options to sell its
clothes.
Having specialised in the marketing option of CMM diploma, Joe Ann should be in a good stead to reach her business goals.
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